Austin, Texas – January 26, 2018 – Rooster Teeth, AN Entertainment and media company with an online community of more than 45 million, today announced pioneering new media executive Ezra Cooperstein as the President of the company.Rooster Teeth (www.roosterteeth.com) produces the global anime-inspired hit RWBY and is home to many of the biggest personalities in gaming and internet culture, including Burnie Burns, Gavin Free and Barbara Dunkelman. Rooster Teeth has had a foothold in the digital space since before YouTube existed; its seminal web series Red vs. Blue, with its 16th season launching later this year, continues to be the longest running web series to date. The company hosts more than 150,000 attendees at its RTX live events in cities around the world every year.
Rooster Teeth was acquired by Fullscreen Media in 2014. For the past three years, Cooperstein has helped lead the Rooster Teeth business in his role as President of Fullscreen. During that time, Rooster Teeth grew to a 350-person company; increased membership in its SVOD channel, FIRST, to more than 250,000 subscribers; and launched international RTX events in Sydney and London.
“Rooster Teeth is the model for what a new media company should look like today,” said Cooperstein. “The company is more than just a content brand. It is first and foremost a passionate community. Rooster Teeth‘s 15-year-long relationship with this ever-growing fandom has allowed us to build a diversified, scaled business, and invest in more and bigger programming.”
In his new dedicated role, Cooperstein will lead key areas of revenue growth for the company, including FIRST, consumer products and e-commerce, live events, and external areas of the business that allow for strategic partnerships including The Roost podcast network, Rooster Teeth Games and the Let’s Play family of gaming influencer channels.
“Ezra has been a champion for Rooster Teeth since we first partnered with Fullscreen,” said Matt Hullum, co-founder and CEO of Rooster Teeth. “His passion for our company and its community, coupled with his unparalleled talent for building digital businesses, has helped take Rooster Teeth to heights we never could have imagined.”
Cooperstein has been a pioneer in the creator space for more than a decade. While serving as COO and later President of Fullscreen, Cooperstein oversaw company growth from it’s formative days to market leader. Prior to Fullscreen, Cooperstein was the founding CEO of Maker Studios, where he led sales and business development efforts, and helped position the company as a first-mover in the YouTube network space. Previously, he served as Vice President, Director of Innovations at Initiative, a large advertising agency subsidiary of IPG. Cooperstein was also on the founding creative team of Al Gore’s Current TV where he served as Vice President, Development and Programming. There, he was responsible for show development and scheduling strategy, and is credited as a pioneer of user-generated video programming, having led the viewer-created content (VC2) division, the fabric of the company’s vision. The Hollywood Reporter named Cooperstein one of the “Top 35 Executives Under Age 35” in 2010.
ABOUT ROOSTER TEETH
Rooster Teeth is a pioneering media and entertainment company responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 45 million subscribers to its YouTube Network, 5 million unique monthly visitors to its RoosterTeeth.com hub and 3 million registered community members. The company was founded in 2003, and is now a subsidiary of Fullscreen, a global youth media company that develops online creators and produces multi-platform entertainment experiences. Discover more at RoosterTeeth.com.