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Marvel’s Newest Hero Is K-pop Star Luna Snow

A product of Marvel and South Korean game developer Netmarble.


New Marvel character Luna Snow is a K-pop star-turned-superhero from South Korea with ice-based powers who recently made her debut in Netmarble’s role-playing mobile game Marvel: Future Fight.

“We were very glad to have the opportunity to create a Korean character. It was enjoyable but we also felt the pressure to show a unique character that also fits well in the Marvel Universe,” said Min Kyun Kim, Development Director at Netmarble Monster in an email interview with IGN. “But we’ve been working with Marvel’s characters in our games for quite some time now and we are based in South Korea, so we thought we would be most suitable in creating such character.

(Marvel Games)

(Marvel Games)

The character’s origin is a “science accident” in the vein of Spider-Man’s radioactive spider bite or Daredevil’s nuclear waste spill. While singer Seol Hee was performing a concert at a Stark Industries event, the evil agents of A.I.M. busted in to steal Stark’s tech, and she stood her ground to protect those around her. The A.I.M. bad guys locked her up, and in her attempt to escape she knocked over a Stark cold-fusion energy experiment. In a twist of fate, being exposed to the experiment gave her new icy powers. The media dubbed her “Luna Snow” and a new Marvel hero was born.

Luna Snow’s character design reflects both her status as a K-pop star and what her abilities can do in combat, according to Danny Koo, Senior Producer at Marvel Games.

Duality design and colors are enforced throughout

“Very early on, I set out the requirements for what I would like to see, and quickly established the baseline style and colors with Jeehyung Lee, the art director. I had this idea in my head and JeeHyung just amazed me with his ability to take this and make her a reality. He is an amazing artist and we are grateful for his huge influence on the design including her iconic emblem consisting of a half-moon crest that mirrors an ice symbol on her jacket, belt buckles, and of course, her necklace. Her icicle earrings and differently colored eyes, which complete her half-dark and half-light ice look, were meticulously designed with modern K-Pop culture in mind. Duality design and colors are enforced throughout just like her light and dark ice power,” Koo explained.

Koo also talked about what it feels like to play as Luna Snow in Future Fight.

“She has that combination of destructive dark ice, healing light ice and her pop star moves, so it is very refreshing to see all these abilities come to life. For every ability, we are careful to make sure that her icy powers shine through in the midst of a heated battle. She uses her charm to draw enemies to her and she can then unleash fury upon them with the icy moves. I look forward to everyone trying her out,” he said.

In order to emphasize her talents as a K-pop singer, sometimes Luna Snow’s debut song “Tonight” gets played in the background while you are playing as her. “Tonight” is an original song produced just for this character.

While Luna Snow can only be found in Future Fight and isn’t in any comic books at the moment, Marvel Executive Director Bill Roseman said that could one day change.

“The Marvel Games team is in constant contact with our friends in all of our divisions, and you can bet we shared every bit of art and text with them as soon as each component crystallized,” Roseman said, pun likely intended. “Now it comes down to passion: Will anyone in the other divisions connect with Luna Snow and be inspired to bring her to life in a new medium? That’s when the best stories happen!”

Future Fight previously debuted original character Sharon Rogers, the daughter of Steve Rogers and Peggy Carter from another universe who took up the mantle of Captain America.

Korean superheroes are a rare sight in mainstream superhero comics. Luna Snow now stands alongside the likes of Amadeus Cho (the Totally Awesome Hulk) and Silk (with Spider-Man-like powers) at Marvel.

Joshua is IGN’s Comics Editor. If Pokemon, Green Lantern, or Game of Thrones are frequently used words in your vocabulary, you’ll want to follow him on Twitter @JoshuaYehl and IGN.

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