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Indian Motorcycle Reports Increased Sales and Market Share in North America (News)

  • July 20, 2017
  • Dirck Edge
  • Chris Rubino

Polaris Industries, owner of the Indian Motorcycle brand, just released financial results from the second quarter of 2017, including good news for Indian sales and market share.

Ignoring a big reduction in sales of Victory models, a brand that has been discontinued, but including the Slingshot three-wheeler, Polaris reported a slight reduction in quarterly sales for its motorcycle segment. Indian itself, however, reported “retail sales increased 17% and continued to gain market share ….”

Some of that market share gain for Indian is undoubtedly at the expense of heavyweight cruiser leader Harley-Davidson, which reported decreasing sales for the same quarter.


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